Product Management

What Does A Product Manager Do?

If you’re not exactly sure what a product manager does, you’re not alone. There are a lot of misconceptions out there. However, you should know that whatever role you take on as a product manager, your job will be far from boring and will demand a great deal of skill and professionalism.
Ayush Jangra
Ayush Jangra
Updated on
Product managers are the people who oversee the creation and development of a product.

A product manager is a key member of the team responsible for bringing a new product to market.

Product managers are the people who oversee the creation and development of a product. They work with other teams to make sure that their product is meeting its goals, and that it's being shipped out to customers promptly. They also work with other departments within their organization to make sure everyone is on the same page when it comes to features and deadlines.

The primary responsibility of a product manager is to ensure that their company creates products that fill customer needs and meet their expectations.

Product managers are the “quarterback” who coordinates all aspects of development, from concept to launch.

Product managers are responsible for making sure that their team is working on what they need to be working on and they're also responsible for communicating with other teams to ensure that everyone knows what everyone else is doing.

Product managers are often responsible for creating product roadmaps, which help them keep track of what features need to be developed when they'll be available, and how much time has been spent developing them thus far.

Who is a product manager?

A product manager is someone who is responsible for the entire life cycle of a product.

The job of a product manager includes:

  • Creating a vision for what the product should be and then communicating that vision to others,

  • Creating plans for how to implement that vision,

  • Managing teams of people who are working on different aspects of that implementation process,

  • Making sure those teams are on track with their respective tasks and deadlines, and

  • Gathering feedback from users to improve upon each iteration of the product.

What are the areas of focus for a product manager?

Product managers need to be able to think strategically, which means they have to be able to look at the bigger picture of how their product fits into a company’s overall strategy.

They also need to think tactically, which means they need to understand how every little detail of their product will affect its success or failure in the marketplace.

Areas of focus for a product manager include:

  • Product strategy,

  • User experience (UX) and customer experience (CX),

  • Market research,

  • Business development,

  • Data analysis,

  • Product planning and development, and

  • Product marketing.

A product manager must be able to work well with people from all walks of life, including developers, salespeople, and other business stakeholders. They are responsible for the overall success of a product and its ability to meet or exceed customer expectations.

Product Strategy:

Product managers are responsible for developing and executing a product strategy that meets the needs of both users and businesses. They must be able to take into account all aspects of their product, including its market potential, technical feasibility, brand identity, and user experience (UX). They also need to consider whether it will be profitable or if it’s even worth pursuing at all.

A product manager has to develop the overall product strategy framework and roadmap for a product. This includes determining what features will be included in each release, how those features will work together to create value for users, and what opportunities exist to improve upon the user experience. The product manager must also know when to pivot or change course based on feedback from customers or sales teams.

User Experience Design:

A good product manager understands how people use technology daily. This means understanding the human factors that go into designing a product or feature, as well as knowing how to create an experience for users that is intuitive and enjoyable.

A product manager may be responsible for creating wireframes and mockups of a new feature and testing it with customers before development begins. This ensures that what the company builds actually meets user needs and solves problems rather than creating more work for them.

Market research:

Product managers need to be able to perform market research, which can include conducting surveys, collecting feedback, or interviews with customers about their pain points and how your product or feature could help them solve those problems.

This ensures that what the company builds is actually useful for people in the real world instead of just a random idea that came from one person’s head.

Business Development:

Product managers are responsible for developing and maintaining relationships with customers, partners, investors, and other stakeholders.

This can include building out a sales pipeline, communicating with prospects to understand their needs, and working closely with sales teams to ensure that what’s being built will actually be useful for them.

Data Analysis:

Product managers need to be able to analyze data and use it to make informed decisions about the product. This can include tracking customer behavior, identifying trends in usage, and using that information to inform future development efforts.

Product managers are responsible for analyzing data related to their products, including market trends and customer feedback. This can include things like conducting user interviews and surveys, running A/B tests on your website or app, and using analytics tools like Google Analytics.

Product planning and development:

Product managers are responsible for planning and developing new products. This can include things like creating product roadmaps, managing development efforts, and working with designers and developers to ensure that your products are being built correctly.

Product marketing:

Product managers are responsible for marketing their products. This can include things like writing product descriptions, creating marketing materials like sales pages and promotional emails, and working with sales teams to increase revenue from existing customers.

Product management is a career path that’s gaining popularity as more companies hire people with these skills. This is a crucial part of the process because it allows you to tell potential customers why they need your product and how it will solve their problems.

The 5 core responsibilities of a product manager

A product manager’s responsibilities are often misunderstood.

While there are many different types of product managers, they all have one thing in common: they are responsible for the success or failure of a product.

Product managers need to understand their users and their customer's needs to build products that solve those problems. They must also be able to clearly communicate this vision and strategy to engineers and designers so that everyone is working toward the same goal.

1. Build a product vision and strategy

The product manager is the most important person in your company. It's their job to build a vision and product strategy for a successful product. They do this by defining what your product does, who it's for, how you're going to get it out there, and how you're going to keep it relevant.

2. Understand the market and customer needs

Product managers are responsible for understanding the market and customer needs, as well as how your product fits into that landscape. This includes understanding competitive products, market trends, and industry drivers to figure out where you can add value.

In addition to understanding your customer's needs, you need to know:

  • what resources are available within your organization (like engineering teams or marketing budgets),

  • what goals the company want to achieve with this product or feature set (like increasing revenue or improving user retention rates),

  • how all of these things play together within the organizational culture of your company (like whether it values innovation over stability).

3. Prioritize features

As a product manager, you will be asked to prioritize product features. This can be challenging because there are a lot of factors to consider. You need to balance the needs of your customers with the realities of your company and its finances. You also have to take into account what your competitors are doing in the marketplace and how it may affect your product's success.

The best way to prioritize features is by matching them with customer needs and market trends, as well as by considering what resources (money or time) are available for development at any given time.

4. Set up processes to get feedback, analyze the impact, and learn fast.

You also want to ensure that you're getting feedback and analytics on your product. You can do this in a few ways:

  • Use data. Product managers are great at collecting and analyzing data, so use that skill to inform your decisions.

  • Use customer feedback. Collect and manage customer feedback in one place and listen to what customers have to say about your product, as well as what they're asking for from you. This will help you understand how well it's meeting their needs and where it could be improved.

  • Measure impact with analytics tools like Google Analytics or Mixpanel (or whatever other tool works for your team). These tools tell you how many people are using specific features of the site, where those users are coming from (and going), which pages visitors spend the most time on, etc. You can then use this information to see which parts of the site need improvement. For example, if certain pages aren't attracting any traffic at all then maybe something needs fixing there!

5. Building and sharing strategic roadmaps

Creating a product roadmap is one of the most important things that product managers can do for your business. A strategic roadmap will help you prioritize what features to build and when, as well as communicate this information to your team. It should also be easy for everyone to understand, which makes it easier for them to get excited about their work!

In order to create a roadmap, you need to understand your business goals and how those goals align with your customers’ needs. Once you know what you want to achieve, it will be much easier to prioritize the features that bring value to both sides.

Tips for new product managers

There are many tips to help new product managers succeed in their roles. The most important thing to remember is that there is no one right way to be a good PM.

As long as you’re able to effectively communicate with customers and stakeholders, set clear goals for your team, and deliver results on time, then you’re doing everything right!

Being a product manager can be an overwhelming and stressful role. Here are some tips to help you navigate your first few months as a newbie PM:

1. Be prepared to handle criticism:

Your product is going to get critiqued, no matter how good it is. You mustn’t take this personally and understand that people are just trying to help.

2. Understand that your product will change over time:

It’s important to keep in mind that your product won’t always be the same, so don’t get too attached to one version or another. This can help you avoid being disappointed when things change.

3. Learn how to deal with difficult people:

It will be up to you to manage your team, so you should learn how to deal with difficult people and make sure they’re working in the best interest of the product. This will help prevent issues down the road.

4. Learn to delegate:

You can’t do everything yourself, so you must learn how to delegate tasks to other people.

5. Don’t be afraid to ask for help:

If you need assistance with something, don’t be afraid to ask someone else in your organization.

6. Get feedback from customers:

It’s important to collect feedback from your customers. Make it easy for your users to find and submit feedback. You can add feedback portals to your website with the help of feedback collection tools like Supahub, which can help you make improvements to your product and make it easy for your customers to submit feedback in one place.

How to plan your day as a product manager?

Product managers have a lot of responsibilities, and it can be easy to let them pile up. The best way to manage your time is by creating a daily schedule to prioritize the most important tasks first.

This will help you get your most important work done, which will make it easier to feel productive and prevent you from feeling overwhelmed by everything on your plate. Here are some tips for creating a schedule:

1. Be smart about meetings as a product manager.

Meetings are an important part of any job, but they can be especially frustrating when you’re a product manager. Meetings often take up valuable time that could be spent working on your project and they can also lead to information overload if there are too many people involved.

There are some ways to make meetings more productive:

  • Don’t invite more people than necessary

  • Make sure there’s a set agenda

  • Set an end time and stick to it

2. Plan out your day in advance.

This can be as simple as writing down tasks that need to be done each day or creating a detailed outline of what needs to happen and when.

3. Prioritize tasks based on importance and urgency.

Tasks with high priority should be completed first because they affect other parts of the business.

4. Set realistic deadlines for each task.

This will help you stay on track throughout the day and make sure nothing gets overlooked.


Product management is an important job because good product management affects everyone in an organization, from spearheading new products to managing existing ones and leading development teams with little impact on the company's bottom line or success in the marketplace.

It’s also worth noting that a strong understanding of how people think, how they make decisions, and why they make them will be crucial to becoming a successful product manager.

A good PM understands that when making decisions about their products, customers will take into account factors such as price point, ease of use, and even brand image – not just what features are included in each product.

A product manager helps a company make better products. They are responsible for understanding the market and customer needs, prioritizing features, leading across the organization (especially engineering), setting up processes to get feedback, analyzing the impact, and learning fast.


What does a product manager do in tech?

As a tech product manager, you'll be responsible for managing the development of a specific product. You'll work closely with the engineering team and other departments to ensure the product meets its goals and is on track for release.

You'll also have to ensure that you're staying within budget and time constraints; this is especially important if you're working on a project that investors or clients are funding.

You should be able to work well under pressure because as a tech product manager, there will often be tight deadlines and expectations from your team members.

How to become a strategic product manager?

Strategic product managers should be able to understand how all aspects of a business work together, as well as how they can make changes within these systems. They must also be able to communicate clearly with both technical experts and non-technical people at various levels throughout their company.

Related article: Becoming A More Strategic Product Manager

What does a product manager do?

Product managers are responsible for defining the roadmap for a company's products and services and they play an essential role at every stage of development: from identifying opportunities and defining requirements through launch and beyond.

A product manager must have excellent communication skills, work well with people from all backgrounds, and prioritize tasks to meet deadlines.

There are many different types of product managers, but generally speaking, they're responsible for:

  • Defining requirements for projects or features

  • Creating roadmaps that define their goals

  • Making decisions on features based on market trends, customer feedback, etc.

What's the difference between product manager and product owner?

Product managers and product owners both have a lot of responsibility for their products' success. But what exactly do they do?

A product manager is responsible for defining the vision for a product and then planning how to bring that vision to life. Product managers are also responsible for making sure that a company's products are aligned with its overall business objectives, as well as ensuring that they meet customer needs.

Product owners, on the other hand, are responsible for making sure that all stakeholders involved with a product including customers, designers, engineers, marketers, and operations staff can work together effectively toward achieving specific goals.

Related article: Product Manager vs Product Owner: Who Runs The Show?

What's the product manager job description?

A product manager is responsible for managing the development of an entire product, from concept to launch. They are the lead decision-maker who oversees the entire lifecycle of a product, including how it's developed and marketed.

Product managers are typically involved in all stages of development, from ideation to launch and maintenance. They coordinate with designers, marketers, and engineers to develop products that meet user needs and business goals. They also work closely with sales teams to make sure their products are aligned with customer needs so that customers can achieve their goals as well.

Product managers maintain roadmaps and frequent backlog grooming to keep track of what needs to be done next to achieve their objectives.

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