Featured and Popular Products

Ayush Jangra
Ayush Jangra
Updated on

As a business owner, you're always looking for ways to increase sales and grow your customer base. One way to do this is by featuring popular products on your website or in your store. But what exactly are featured & popular products, and how can they benefit your business?

What Are Featured and Popular Products?

Featured products are items that you highlight on your website or in your store. They may be new products, bestsellers, or items that you want to promote for a specific reason. For example, if you're running a sale, you may feature the products that are on sale.

Popular products, on the other hand, are items that are selling well. They may be bestsellers, items that are trending, or products that have received a lot of positive reviews.

How do featured and popular products benefit your business?

  1. Increased Sales: By featuring popular products, you're making it easier for customers to find the items they're looking for. This can lead to increased sales and revenue for your business.

  2. Improved Customer Experience: When customers can easily find the products they want, they're more likely to have a positive experience with your business. This can lead to repeat business and positive word-of-mouth recommendations.

  3. Increased Brand Awareness: By featuring popular products, you're also promoting your brand. Customers who are happy with their purchase are more likely to share their experience with others, which can lead to increased brand awareness.

Where to showcase featured and popular products?

Now that you know what featured and popular products are and how they can benefit your business, the next question is: where should you showcase them? Here are a few ideas:


Your homepage is the first thing customers see when they visit your website. By featuring popular products on your homepage, you're making it easy for customers to find items that other people like.

Category pages

If you have a large inventory of products, consider featuring popular items within specific categories. For example, if you sell clothing, feature the most popular items in each category (e.g., tops, pants, dresses) on the corresponding pages.

Product pages

When customers are browsing a specific product page, they may be interested in seeing related or similar items that are also popular. Consider showing a "Customers Also Bought" section or a "Similar Items You Might Like" section.

Checkout page

When customers are checking out, consider showcasing any last-minute deals or promotions on popular products. This could encourage them to add an additional item to their cart before completing their purchase.

Social media

In addition to showcasing your featured and popular products on your website or in-store, make sure to promote them on social media too! Share images of your most popular items with links back to your website so that customers can easily make a purchase.

By strategically showcasing your featured and popular products in these different locations, you'll increase visibility and sales for these items while improving the overall customer experience on your website or in-store.

How to identify popular products?

One way to identify popular products is to look at your sales data. You can see which items are selling the most and use that information to promote them further. You can also use customer reviews and ratings to identify popular products.

Promoting popular products has several benefits. First, it can help you increase sales by capitalizing on items that are already in demand. Second, it can help you build customer loyalty by showing that you understand their preferences and needs.

Examples of Featured and Popular Products

Here are a few examples of how businesses use featured and popular products to increase sales and improve the customer experience:

  1. Amazon: Amazon features "Best Sellers" and "New Releases" on its homepage. This makes it easy for customers to find the products that are currently popular or new to the market.

  2. Sephora: Sephora features "Top Rated" products on its website. This helps customers find products that have received positive reviews from other customers.

  3. Target: Target features "Deal Days" on its website, which highlights products that are currently on sale. This encourages customers to make a purchase while the items are discounted.

Role of customer feedback in determining which products to feature or promote as popular

One effective way to identify which products to feature or promote as popular is by leveraging customer feedback. By analyzing your customers' comments, reviews, and ratings, you can gain valuable insights into what they like and dislike about your products.

For instance, if a particular product has received positive reviews and high ratings from customers, it may be a good candidate for promotion as a popular product. Similarly, if a new product has received mixed reviews or negative feedback from customers, featuring it may not be the best idea until you've addressed those issues.

Customer feedback can also help you determine which features or benefits of a product are most important to your target audience. This information can then be used to highlight those features in your promotions or marketing campaigns.

To collect customer feedback effectively, consider using surveys, focus groups, or social media listening tools. You can also encourage customers to leave reviews on your website or other online platforms.

By incorporating customer feedback into your decision-making process for featured and popular products, you can increase the likelihood of success and build stronger relationships with your customers.


In conclusion, featuring and promoting popular products can be a powerful tool for businesses to increase sales, improve the customer experience, and build brand awareness. By showcasing popular items on your website or in-store, you make it easier for customers to find what they're looking for while also promoting your brand.

To identify popular products, consider analyzing sales data and customer feedback. This information can give you valuable insights into what your customers like and dislike about your products.

By strategically showcasing featured and popular products on your homepage, category pages, product pages, checkout pages, and social media channels, you can improve visibility and sales for these items while also enhancing the overall customer experience.

Ultimately, by making it easy for customers to find the products they want and need, you'll not only increase sales but also build stronger relationships with your customers. So take some time to analyze your inventory and identify which items are most popular - then start featuring them prominently on your website today!


How often should I update my featured and popular product list?

It's a good idea to update your list regularly, at least once a month, to keep it fresh and relevant for returning customers.

Can featuring popular products negatively impact the sales of other items in my inventory?

Not necessarily. By featuring popular items, you're making it easier for customers to find what they're looking for, which can lead them to explore other parts of your inventory as well.

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